CRM Product Essentials | Prototyping & Product Management & UX: 10.Contacts

A customer pool refers to A collection of customers or potential customers that a business or organization has access to or interacts with.

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It can include individuals or entities who have shown interest in the products or services offered, as well as existing customers who have already made purchases or engaged with the business in some way.Customers may be temporarily moved into the customer pool for various reasons, such as when they are not currently showing purchase intent or when the business needs to reevaluate its sales and marketing strategies.

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