CRM Product Essentials | Prototyping & Product Management & UX: 11.Opportunities

Opportunities are used to track and manage potential sales opportunities, including details of conversations with customers, sales stages, and expected revenue. Imagine you’re a salesperson, and you’ve been talking to this potential customer for a while. They seem really interested in your product, and there’s a good chance they might buy. That whole situation — that’s what we call an “Opportunity” in a CRM system.

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