Product Manager Build Persona: It Can be Unprofessional, But It Must be True


  • “Is there any template for persona that can be edited?”
  • “How many people do I need to investigate to make this persona? How to make it?”
  • “I haven’t done a user role, which books should I read?”’
  • “I did a questionnaire, is this data enough to make a portrait?”
  • ……..

1. User persona’s true and false

1. Don’t be obsessed with details

2. “Insufficient data, experience to make up”

2. The professionalism of user portraits

1. User portrait concept

2. Classic user portrait professional process

  1. The interviewees are grouped according to their roles; the interviewees are classified and differentiated according to their roles.
  2. Identify behavioral variables; divide salient behaviors into groups of different behavioral variables, such as attitudes, abilities, and other dimensions.
  3. Correlate interview subjects with behavioral variables; determine the relative position of interviewees on behavioral variables.
  4. Identify important behavioral models; look for the aggregation of subjects, find significant behavioral patterns, and find logical connections.
  5. Synthesize features to clarify goals; close to observed behaviors to infer and define goals behind behaviors.
  6. Check for completeness and redundancy; fill gaps and remove duplication.
  7. Specify persona types; prioritize, identify major design goals, and identify primary and secondary personas.
  8. Further describe features and behaviors; add virtual user situations to make character models more realistic.

3. Methods suitable for product designer/manager

1. User Research

2. Cluster data

3. Convergent combination

4. Summarize

  1. Say the user’s most painful point in one sentence, for example, “I don’t know when to buy a mobile phone at the lowest price!”;
  2. User avatar + demographic data, such as age, occupation, region, etc., you can use the statistics in the questionnaire;
  3. Write some character traits, don’t write about cheerfulness and optimism, but what you observe, such as “Easily self-motivated”;
  4. Explain the user’s Internet usage habits, such as heavy users of TikTok;
  5. Character preferences, also writing observations or summaries, such as “listen to music while studying”;
  6. It is to set problem scenarios or product usage scenarios based on the behavior patterns obtained by focusing, that is, what problems did the user encounter at what time and under what background, what did he do, what were the results and effects, what were the feelings, etc. . You can write this piece as a movie script;
  7. It is the content of the outline, and what pain points users encounter in order to achieve what goals.

4. Ending




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We Only Provide High-Quality Axure Tutorial, Axure Libraries, Templates.

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